If you work in marketing or sales, you must have come across HubSpot in one way or another. Pioneers of inbound marketing, their CRM is easy-to-use for startups, freelancers, and large enterprises. However, it doesn't need to be the perfect choice for your business.
Factors such as company size, business goals, analytics requirements, and current processes are essential factors to consider while choosing a CRM.
After all, you want to deploy a software solution with the best sales and marketing automation features, 24/7 customer support, and one which could integrate with digital adoption platform companies, eCommerce platforms, marketing apps, and more.
Sticking to one obvious CRM can be limiting depending on your scope, which is why, in this article, we discuss the top seven HubSpot CRM alternatives for you:
Top Alternatives To HubSpot CRM
This is an e-Commerce CRM (or ECRM) platform that gives you advanced marketing automation and high-quality customer insights. Drip has four kinds of features - customer data, personalization, engagement, and optimization.
Customer data features include tracking a customer's browsing history and buying journey with the help of relevant data points, setting up Tracking Events so that you know when someone visits (or revisits) your website, and using Tags to segment your audience.
Once you have these in place, you can send personalized messages, deals, and offers based on customer browsing history and even engage with them through social media platforms such as Facebook and Instagram.
Drip's one-time setup enables you to start collecting all the revenue attribution data you need under a single roof for smarter long-term decision-making.
Plus, the analytics dashboard gives you all the insights and metrics you need to optimize your efforts. You will be able to see all the primary engagement metrics (clicks, opens, and unsubscribes) apart from revenue per subscriber, overall revenues, and more.
Starting from $19 per month, the pricing plans vary based on the number of subscribers you have in your account.
Irrespective of what plan you purchase, Drip enables access to its MyDrip learning hub, third-party integrations (Shopify, Magento, WooCommerce), email support, and more. If you are an eCommerce startup, this is a reliable option that won't break the bank.
Previously known as InfusionSoft, Keap is designed to help businesses get leads and close deals. It firmly believes there are no second chances for following up with prospects, which is why their focus is on systematic follow-ups that are key to retaining the interest of a new lead.
Automated welcome emails are sent to each new client, and notification messages are set up for each client in the pipeline. For example, every new lead is greeted with a custom email message, and existing clients receive automated emails and texts.
With Keap, you have all your interactions stored in one place so you can track individual client conversations and plan out your next move. It also helps you with automated email campaigns, activity reporting, and referral program management.
Keap prospects get to access an easy Lifecycle Marketing assessment that shows them where they stand in the community, growth opportunities, and how Keap can help them get to the next level. Their pricing plans start from $79 per month. However, they are currently offering you 50% off for your first three months on whichever plan you pick. The offer ends on September 27.
This is another option that is jam-packed with features ranging from business process automation to eCommerce. Ontraport is ideal if you are looking to focus heavily on marketing automation, and you have a rapidly growing customer base that you want to keep engaged and happy.
You can store every customer website action and purchase throughout your campaigns, manage contacts with ease, and send product offers and purchase confirmations right on the customer's most-used devices.
It lets you design and manage your referral program in your authentic brand voice, including the use of partner promotional tools and the integration of your other referral programs with Ontraport's WordPress plugin.
It also helps you design landing pages and A/B test them with detailed analytics to determine which ones work better. Besides, you get comprehensive CRM, membership site management, and sales force automation features.
Ontraport integrates with several accounting, business management, marketing, eCommerce tools, including QuickBooks, Calendly, Leadpages, WooCommerce, ThriveCart, DocuSign, and Call Loop.
Their monthly plans are on the pricier side, starting from $79 per month, but you get a two-week free trial when you start. Plus, if you need a bigger plan than the ones they offer, they can customize one perfect for your business.
This is a CRM tool designed for small businesses to stay laser-focused on the right deals and allows you full customization, goal setting, and reporting. With Pipedrive, you can get more hot leads straight into your sales pipelines from your website forms and custom chatbots.
You can track calls and emails and manage contact history however you like - enjoying complete transparency and control of your schedule. Pipedrive's analytics game is strong. There are rich visual indicators to show you which areas you need to focus on, and the activity reminder emails and phone notifications keep you updated on everything.
The standout feature is that you can customize everything about Pipedrive to suit your particular sales process rather than fitting your process into what the tool offers. You can even access the CRM from your smartphone and integrate it with several apps such as Xero, Slack, Plecto, and Kanty.
There are useful email templates to simplify your sales conversations and mobile apps to track your salesforce. Plus, it is one of the most accessible sales tools to set up, despite some manual work involved, particularly managing organizations and sharing data. Pipedrive is still ideal if you are starting. Its pricing plans start from $15 per month.
This is one of HubSpot's top competitors. Its marketing automation software stands out for being the only white-label platform for companies selling digital solutions. Vendasta focuses on personalized marketing content with drip campaigns for email.
The marketing automation platform is packed with top-notch features such as the online reputation management dashboard, the digital media monitoring tool, and the reputation management competitive intelligence - all in an easy-to-use interface.
Deliver highly customized customer acquisition campaigns attracting interested prospects while your sales team focuses on closing the deal. You can also send invoices with a click of a button and track orders the minute they are submitted to you.
Vendasta comes with its marketplace, where companies can integrate with a wide variety of third-party services and resell those services to their customers. You can assess needs with a snapshot report comprising performance overviews in multiple categories such as social media, SEO, website, and review.
Plus, in addition to four paid plans, starting at $42 per month, Vendasta comes with a free usage option where companies only need to pay the wholesale cost of the apps they are reselling from the marketplace.
The Salesforce brand needs no introduction, and Salesforce Pardot is their B2B marketing automation software connected with the leading Salesforce CRM and helps you engage buyers, close deals, and grow relationships.
Ideal for both small and large companies, Pardot focuses on data-driven lead management and marketing automation. Its features include online forms, website tracking, landing page builder, trigger-based emails, ROI reporting, social media posting, and organic and paid search support.
Pardot can be integrated with all the major third-party apps such as WordPress or Google Ads and all the social media platforms, including Facebook and LinkedIn. Salesforce is known for its top-notch data security and uses multi-layered protection and monitoring.
The CRM lead integration and the output document generator are also great features. You can tie marketing programs like webinars and live events to revenue, and analyze campaign success by channel and customer interaction.
Plans start at around $1,250 per month, making it somewhat steep if you are a fast-growing business. Still, you get the excellent functionality and customer support of the Salesforce brand, making it a good investment in the long run.
This is a popular marketing automation service with small business CRM, and email marketing included. ActiveCampaign is suitable for several kinds of users, including sales and marketing teams, SaaS, higher education, eCommerce agencies, and even bloggers.
One of its exciting features is machine learning, which lets you benefit from predictive sending that learns when customers open emails and messages the most and gives you the chance to win probabilities that determine the likelihood any special deal will close.
Other key features include a Chrome extension to sync with Gmail and Outlook, triggered emails for customer activities, Facebook custom audiences, and dynamic content. It also has the usual arsenal of messaging, marketing automation, CRM, and email marketing features.
Plans start with the Lite plan at just $9 a month, which lets you try out the service for up to three users. Full functionality is pricey at $229 a month for the top-tier subscription, but it is one of the most comprehensive services out there. Plus, you get free online training and migration and a two-year price lock when you sign up for one of their plans.
Wrapping it up
All the alternatives discussed above are brilliant. However, it is crucial to consider your business' unique needs and plans before you tie yourself to a specific platform. Sit down and brainstorm with your team to identify what is essential for your business and which features you want to get to the next level of success.
What is HubSpot CRM used for?
HubSpot is a marketing automation software that helps you to create campaigns, generate sales, taking care of customer service and CRM. You can use it for various social media marketing, track the responses of your leads, managing contents like emails and web pages, and also do web analytics. It is your one-stop destination for all your marketing needs in this digital era.
How much does HubSpot CRM cost?
Depending upon the number of subscribers and features you need, HubSpot may cost you from $50 to $180 monthly for a single user. If you want to go for annual subscriptions, the price will start from $500 and end at around $59400 per year. In general, the minimum price of the starter tier is $50, the professional tier from $800, and the enterprise tier from $3200 per month, and it will rise for per 1000 rise in the subscriber count.
What are some good HubSpot CRM alternatives?
- Salesforce Pardot